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| EPISODE 3

Content

How do media platforms adapt to digital content consumption? How do they create models for creative storytelling that are consistent with their editorial position as well as compatible with the audience's expectations?
17 September 2020
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Created by
Sowt
Inkyfada Podcast
Directing
Rana Daoud
Sound
Tayseer Kabbani
Subtitles
Yasmin Houamed
Illustration
Marwen Ben Mustapha

In the third episode, Rana Daoud takes a look at content produced by the Arab media. 

Whereas content creation used to be reserved for the media and academic and literary institutions, it has become increasingly accessible to the average Internet user thanks to the development of various communication technologies.

For the media, the challenge is to succeed in creating quality content that is both accessible and appealing to Internet users. Shaikha Al-Bahawed underlines the difficulty of offering texts that are ' too long', or that touch upon sensitive or taboo topics, to a sometimes reluctant audience.   

The contributors also discuss the diversity of available publication formats, and the relationship between format and digital content. Depending on the nature of the information conveyed, the content " imposes its format", says Jonathan Dagher. From text to video, via images and podcasts, digital content is now presented in a multitude of ways.

 Episode guests, in order of appearance:     

Shaikha Al-Bahawed, Editor-in-Chief of Al Manshoor.

Jonathan Dagher, journalist and producer at  Megaphone.

Shahd Bani Odeh, producer and editor at Kerning Culture. 

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Indymedia

A podcasts series documenting the independent media scene* in the Arab world, a collaboration between Sowt and Inkyfada.

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ABOUT

Inkyfada Podcast is the first platform entirely dedicated to original Tunisian podcasts, and was conceived by Inkyfada media in collaboration with the in-house research and development laboratory, InkyLab.
Inkyfada joined the global podcast boom in 2017, when the team produced the first Tunisian audio documentary, diving deep into the belly of the El Kamour struggle taking place in the desert.
Since then, Inkyfada Podcast has produced a wide variety of documentaries, investigations, and podcast series, as well as articles accompanied by music; covering a multitude of contemporary issues in order to offer an immersive and alternative podcast experience.
Whilst exclusively offering audio content, the Inkyfada Podcast team upholds the same core values and principles of inkyfada.com, and is committed to producing high quality content though a dynamic and meticulous production process.
In addition to the permanent team, Inkyfada podcast works closely with various journalists, artists, illustrators, musicians and other content creators in order to diversify the platform and support artistic creativity.
These podcasts differ from traditional radiophonic content in that the applied production and editing process is more akin to cinematographic techniques, in addition to being web-based, downloadable and accessible on demand.
Additionally, Inkyfada Podcast uniquely offers subtitles in French, Arabic and English for all audio content, the majority of which is recorded in Tunisian or in the preferred language of the speaker in question.

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