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| EPISODE 2

Financing

What is the most effective funding model of the digital media world? Is profit a means or an end?
09 September 2020
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Created by
Sowt
Inkyfada Podcast
Directing
Rana Daoud
Sound
Andhouni Hana
Subtitles
Yasmin Houamed
Illustration
Marwen Ben Mustapha

In the second episode, Rana Daoud and her guests discuss the issue of funding. How can independent media finance themselves in a sustainable way, without their independence being affected?

Media outlets have to adapt along with all the changes in the advertising industry. International institutions are often the primary source of funding for these independent media outlets, especially as they are being established.

After the initial period, many outlets try to become more autonomous by offering services, providing training, or developing subscription models etc. In this climate where media outlets are increasingly struggling to finance themselves, business models tend to shift towards hybrid financing systems, with the aim of ensuring that they provide independent and accessible information.

  Episode guests, in order of appearance:   

Issam Erekat, editor-in-chief and co-founder of d'Alhudood

Diana Moukalled, co-founder and editorial secretary of  Daraj

Sassine Causley, writer and translator at The Public Source  

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Indymedia

A podcasts series documenting the independent media scene* in the Arab world, a collaboration between Sowt and Inkyfada.

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ABOUT

Inkyfada Podcast is the first platform entirely dedicated to original Tunisian podcasts, and was conceived by Inkyfada media in collaboration with the in-house research and development laboratory, InkyLab.
Inkyfada joined the global podcast boom in 2017, when the team produced the first Tunisian audio documentary, diving deep into the belly of the El Kamour struggle taking place in the desert.
Since then, Inkyfada Podcast has produced a wide variety of documentaries, investigations, and podcast series, as well as articles accompanied by music; covering a multitude of contemporary issues in order to offer an immersive and alternative podcast experience.
Whilst exclusively offering audio content, the Inkyfada Podcast team upholds the same core values and principles of inkyfada.com, and is committed to producing high quality content though a dynamic and meticulous production process.
In addition to the permanent team, Inkyfada podcast works closely with various journalists, artists, illustrators, musicians and other content creators in order to diversify the platform and support artistic creativity.
These podcasts differ from traditional radiophonic content in that the applied production and editing process is more akin to cinematographic techniques, in addition to being web-based, downloadable and accessible on demand.
Additionally, Inkyfada Podcast uniquely offers subtitles in French, Arabic and English for all audio content, the majority of which is recorded in Tunisian or in the preferred language of the speaker in question.

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